Christine Birtel is a Senior Vice President, Wholesale Internet Solutions, Customer Insights and Analytics for Wells Fargo. A 9-year veteran in Financial Services, 18 years overall with similar roles in consumer packaged goods, pharmaceutical and market research organizations, Chris is responsible for bringing together both quantitative and qualitative insights to drive holistic, data-driven decisions. The result is good user experiences that increase business value and aligns strategies with customers� true needs and perceptions.Christine holds a Masters in both Experimental Psychology and Quality and Applied Statistics, and has built and oversaw Wells Fargo�s Customer Insights and Analytics practice within the Wholesale Internet Solutions channel.
Like what you see? Make sure you're getting it all
Tax Pro Today is the leading information resource for tax preparers and tax professionals – serving the community of practitioners who provide tax preparation, planning and consulting services to individuals and small businesses.