Christine DiLandro is the SVP, Director of Media & Integrated Marketing for Citi North America Marketing. She is responsible for media strategy and planning �for brand and product advertising in support of Citi Cards, Citibank and Co-Brands across all channels.� She led the integrated marketing partnership for Citi� Bike and supported the media activation for the US Olympics sponsorship.Christine began her career with Citibank in 2004 where she managed the advertising strategy and execution for the Retail Bank.� In her role Christine oversaw National and Local advertising efforts, including creative, media planning and PR.�Prior to joining Citibank Christine had 15 years of Advertising Agency experience managing account relationships including connect@jwt, the digital arm of J. Walter Thompson, Agent16 and The Sawtooth Group. Christine has worked on a range of National Brands executing fully integrated marketing campaigns, with a strong emphasis on digital marketing.
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