Yongyong Kennedy is the head of Financial Services Measurement group at Facebook Inc., a global industry leader in digital content and advertising.Yongyong has over 17 years of diversified financial experience and database marketing expertise through various senior posts with financial industry beacons such as American Express, Citigroup, JP Morgan Chase and Capital One.Yongyong�s expertise includes marketing optimization in both direct response and brand marketing fields, client segment insights as well as product/servicing strategies. She is also passionate about bridging the offline insights and digital practice to drive optimized cross media marketing decisions.�
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