Xero makes powerful partnerships for the future
Xero is a dynamic company in many ways, both in innovation and speed of growth. As a cloud-based accounting software company pitted against well-established players of considerable size in the U.S. space, it kind of has to be.
This past year, the company made several big moves like launching in Canada, and a $70 million acquisition of Hubdoc. It’s also experienced some personnel shifts, like the appointment of Jamie McDonald, co-founder and co-CEO of Hubdoc, as executive general manager of product; and Tony Ward, formerly of Dropbox and SurveyMonkey, as new president of Americas.
As usual, Xero’s annual conference, held this year in San Diego, was a showcase of the achievements of the past year as much as it was about the roadmap for the future. Ward took the mainstage to introduce himself to U.S. users, and McDonald, a familiar face to Xerocon attendees, spoke about the product innovation strategy he is bringing to Xero.
“I’ve never had an original idea for a product,” McDonald said. “It's all from speaking to customers.”
To that end, the announcements Xero made this past year have all been in response to what would serve its small business customers and small to mid-sized firms best. Below are the highlights.